Fall 2026 | Sept 21-Nov 22
A Co-Working Community
THINK * CREATE * EXPERIMENT * BUILD
Your business is the curriculum.
A 9-week seasonal coaching + creative support container for soulpreneurs in action.
You don't need another course.
And you don't need to figure it out alone.
Bring what you're building. We'll work on it together.
The Inspired Brand Lab is where you bring the real work happening inside your business right now and get the strategy, coaching, creative direction, hands-on feedback, technical support, and community you need to move it forward.
No modules to complete, and no curriculum to keep up with.
Bring the offer you’re shaping. The website you’re refining. The message you’re trying to articulate. The Canva design that isn’t quite working. The tech that’s driving you crazy. The idea that’s been sitting on your list for three months…it’s all welcome!
A place to work on your business
Soul
For purpose, alignment + inspired direction.
Strategy
For clear decisions + a path forward.
creativity
For ideas, expression + bringing your brand to life.
systems
For tech, tools + sustainable ways of working.
community
For smart, creative people to think + build alongside.
momentum
For turning ideas into action + meaningful progress.
You shouldn’t have to push your business uphill.
The right strategy creates momentum, not resistance.
You already have ideas...
You have experience. A business. Clients. Skills.
And a vision for where you want to go.
But when you’re building a business largely on your own, it’s incredibly easy to get stuck inside your own head.
- You second-guess the offer.
- Rewrite the page seventeen times.
- Get lost trying to learn another piece of technology.
- Spend hours tweaking a Canva design that still doesn’t feel right.
- Collect ideas without implementing them.
- Lose momentum.
Or simply find yourself wondering:
What should I actually be focusing on right now?
That’s why we created The Inspired Brand Lab.
It’s not another program designed to give you more information to consume.
It’s a place to think, create, experiment, refine, troubleshoot, implement – and keep moving.
what can you bring to the lab?
Copy + Messaging
Website copy, sales pages, emails, brand messaging, bios, headlines, CTAs—and finding the words when you know what you mean but can't quite say it.
Website + Online PResence
Page reviews, user experience, optimization, website edits, SEO direction, online profiles, and figuring out what's working—or isn't.
Offers + BUsiness Strategy
New ideas, pricing, packaging, positioning, launches, revenue opportunities, and deciding what deserves your attention next.
Marketing + Visibility
Content strategy, LinkedIn, social media, email marketing, visibility planning, campaigns, and sustainable ways to get your work in front of the right people.
Brand + Creative Direction
Canva designs, visual identity, imagery, layouts, typography, photography, creative concepts, and making your brand actually look and feel like you.
AI + Creative Tools
Prompts, workflows, content support, brainstorming, automation, and learning how to make AI genuinely useful inside your business.
Tech, Systems + Workflows
Platforms, funnels, automations, email systems, workflows, integrations, troubleshooting—and those mysterious tech problems you'd really rather not solve alone.
Ideas + Implementation
That brilliant idea you've been thinking about for three months but haven't actually done anything with yet.
if it’s part of building, expressing, marketing, or evolving your inspired brand – bring it!
You don’t need to figure it all out alone.
Sometimes the fastest way forward is having the right people in the room
Three ways we'll work together...
Strategic Coaching
Big-picture thinking + expert guidance
Bring your questions, challenges, decisions and big ideas. We’ll zoom out, get clear on what matters, and work through your brand, business and strategy together.
Every other Wednesday | 4–5:30 PM PT
Creative Coworking
Focused time to actually get it done
Bring the project you’ve been meaning to move forward and work alongside us in focused creative sprints. Come for the accountability, stay for the collective energy, encouragement and momentum.
Every other Friday | 12–1:30 PM PT
OPEN STUDIO HOURS
Hands-on feedback + pro support
Bring what you’re actively working on – copy, a web page, an offer, a funnel, a design, a tech question or something that just isn’t working. Get live feedback, brainstorming and practical support to help you move it forward.
Two Open Studio Sessions
The Inspired Brand Resource Library
Tools, Templates & Resources to support your journey.
You’ll also have access to a curated collection of Inspired Brand workbooks, templates, trainings, AI resources, Notion tools, and other goodies we’ve created over the years.
Use what’s useful for the work you’re doing. Ignore what isn’t.
There is no homework. 
Big visions.
Real work.
Soulful Impact.
Step into The Inspired Brand Lab this fall and build what's next-with support all the way through.
- 9-Week Container
- Live Sessions + Coworking
- Open Studio Hours + Feedback
- Private Community Space
- Curated Resources
- Workbooks + Templates
THE FALL LAB
$697*
* early bird ends on 9/13
Regularly $797
Your 9-week Fall Lab experience includes:
- 5 × 90-minute Live Lab coaching + strategy sessions
- 2 × 90-minute Open Studio Hours
- 4 × 2-hour Creative Coworking sessions
- 9 weeks inside the private Lab community
- Real-time feedback + support
- Creative direction + practical skill-building
- Inspired Brand Resource Library
- Session recordings where applicable
THE FALL LAB + 1:1 Coaching
$1,297*
* early bird ends on 9/13
Regularly $1,397
Your 9-week Fall Lab VIP experience includes:
- Everything inside The Fall Lab, PLUS:
- 1 Pre-Lab Strategy Call w/ Claudia
- Two private 1:1 coaching sessions w/ Claudia
Use these sessions to go deeper into your unique brand, business, strategy, creative direction, or implementation priorities – with dedicated space that’s entirely yours.
VIP enrollment is intentionally limited.
The LAB is for you if...
You’re an established entrepreneur, creative, consultant, coach, healer, practitioner, or purpose-driven business owner who already has something in motion – and you’re ready to give it the attention, energy, and support it deserves.
You don’t need someone to hand you another generic blueprint or tell you exactly what your business *should* look like.
You’re looking for trusted guidance, smart collaboration, creative energy, practical support, and a community that helps you keep going.
You’re ready to bring your real questions, works in progress, half-formed ideas, and sticky challenges into a space where you can get thoughtful feedback – and actually do something with it.
- You value both intuition and strategy.
- Big-picture thinking and implementation.
- Creativity and practical know-how.
- Soul and systems.
You want to feel less isolated in your work and have smart, creative people to think, experiment, and build alongside.
And you’re ready to spend this fall actually working on the business and brand you want to carry forward.
The LAB is probably not for you if...
You’re starting completely from scratch and looking for a step-by-step curriculum that tells you exactly what to do each week.
The Inspired Brand Lab intentionally doesn’t work that way.
Your business is the curriculum. You’ll get the most from the Lab when you already have a business, brand, project, or body of work in motion – and want support refining, evolving, troubleshooting, and implementing what’s next.
Looking for a more guided brand-building journey? Soul of Branding may be a better place to begin.
Not sure where you fit? Reach out and tell us a little about what you’re working on. We’ll be happy to help you decide.
Love Notes
TRACY GOODNIGHT
ADHD & Life Coach
“If not for this group I would not have done anything on my business these past few months. I’m very appreciative for the reflective journey I went on to reimagine the flow of my offerings… and what I’m really meant to do with this work.”
KARA Withers
Leadership & Business Coach, Course Creator, Speaker & Change Maker
frequently asked questions
Is The Inspired Brand Lab right for me?
The Lab is designed for established, purpose-driven women entrepreneurs who already have a business, ideas, experience, and meaningful work in the world – but want support figuring out what’s next and actually bringing it to life.
You might be refining your brand, rethinking an offer, building a website, developing content, untangling your tech, exploring a new direction – or simply trying to create more clarity and momentum in your business.
You don’t need to arrive with everything figured out. That’s part of what the Lab is for.
What can I work on inside the Lab?
Bring the real work already happening in your business.
Messaging. Offers. Websites. Content. Visibility. Branding. Business strategy. AI. Tech. Systems. A half-finished idea you can’t quite get out of your head.
If it’s part of defining, refining, building, marketing, or evolving your business, there’s a good chance we can work on it together.
Your business is the curriculum.
How is this different from a course or mastermind?
There’s no rigid curriculum to keep up with and no one-size-fits-all formula to follow.
Instead, the Lab combines strategic coaching, creative coworking, hands-on feedback + professional support, curated resources, and community around what you actually need in your business right now.
You bring the questions, ideas and projects. We help you find the clarity, support and momentum to move them forward.
Do I need to attend every live session?
No. The Lab is designed to support your business – not become another obligation in it.
Come to the sessions that serve you most. Some weeks you may need big-picture strategy. Others, you may want protected time to finally finish something. And sometimes you just need another set of experienced eyes on what you’re building.
The more you participate, the more value you’ll naturally get – but there’s no gold star for perfect attendance.
What’s the difference between Strategic Coaching, Creative Coworking + Open Studio Hours?
Think of them as three different kinds of support.
- Strategic Coaching is where we zoom out – clarity, decisions, direction, offers, positioning, business strategy and the bigger picture.
- Creative Coworking is where we get things done – focused work sprints, accountability, collective energy and forward movement.
- Open Studio Hours are where you bring something specific you’re actively working on and get hands-on feedback, brainstorming, troubleshooting or professional creative + technical guidance.
Sometimes you need to think it through. Sometimes you need to work it through. Sometimes you need someone to look at the thing with you. The Lab gives you all three.
What if I don’t know exactly what I need help with yet?
Perfectly okay.
Sometimes the problem isn’t a lack of ideas – it’s having so many ideas, possibilities and competing priorities that you can’t see the clearest path forward.
Bring the messy middle. We can start there.
How much direct access will I have to Claudia?
This isn’t a giant membership where you disappear into a feed.
The Lab is intentionally intimate so I can be actively involved—coaching, answering questions, offering feedback, brainstorming solutions, sharing resources, and bringing my strategy, creative, web + technical experience to the work you’re actually doing.
And importantly, I’m not the only source of wisdom in the room. The community itself is part of what makes the Lab work.