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Capitalize on Canva: 4 Resources for Transitional Times

Capitalize on Canva: 4 Resources for Transitional Times

by Claudia | Sep 28, 2020 | Tools & Resources

Capitalize on Canva: 4 Resources for Transitional Times The world is in a transitional time… Businesses and brands need to pivot and share their offerings quickly and creatively.   Whether your business has been forced to shift to more of a digital platform...

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    Our offering this month - a playlist for you!⁠⁠ ⁠⁠ June is a fiery, non-stop time of the year filled with events, gatherings and experiences. It's easy to forget to slow down and take some time just for yourself.⁠⁠ ⁠ We ended May with the new moon in Gemini - an invitation to tap into our inner realms, our inner genius, and play with the "shakti" that moves between the realms and through all of life.⁠ ⁠ This playlist is for dancing with the Joy of June, celebrating the Sun of Solstice, and grounding the Creative Energy swirling so we can bring it into form.⁠ ⁠ Find this playlist on our Spotify account (🔗 in bio), we hope it makes you smile, dance, and stay in the flow of your genius all month long! ✨⁠ ⁠
    People don't buy what you do, they buy WHY YOU DO People don't buy what you do, they buy WHY YOU DO IT.⁠ ⁠ Most people focus their marketing on the WHAT and HOW. Especially when you're starting out, there's a tendency to want to prove how much you know and how much of an "expert" you are in your field. This approach does not move people, it can actually intimidate and turn them off.⁠ ⁠ @simonsinek has a simple but powerful model for inspirational leadership he calls the golden circle, which is actually quite simple and simply asks the question: ⁠ ⁠ "WHY?" ⁠ ⁠ Why do you exist as a business other than to make money, and why should people care?⁠ ⁠ Why = Purpose & Passion⁠ ⁠ Why inspires action and helps people naturally align with who you are and what you stand for.⁠ ⁠ So friend... What's your WHY?⁠ ⁠ Share in the comments below! ✨
    Hi! We are The Inspired Brand. Allow us to introdu Hi! We are The Inspired Brand. Allow us to introduce ourselves...⁠ ⁠ ✨ WE ARE a marketing communications agency powered by a growing collective of women creatives and freelancers from around the world.⁠ ⁠ ✨ WE DO "all the things" but focus mostly on brand strategy, branding & identity design, messaging & copywriting, web design & development, strategic communications, and online course and community building.⁠ ⁠ ✨ WE SUPPORT and empower "soulpreneurs" to grow and scale their work by elevating their brand and leveraging their expertise. Our sweet spot is working with coaches, therapists, healers, teachers, and other soulful content creators whose work is unique and makes a big impact.⁠ ⁠ ✨ WE DON'T "just" design websites or create pretty visuals - we craft immersive and captivating brand experiences and customized online "ecosystems" so that your business can thrive and your communities can flourish!⁠ ⁠⁠ We work with you as a true partner and creative conduit for your unique expression. Each project is a fully customized co-creative journey!⁠ ⁠ Watch this short video to explore how we can help you create your soulful business and create a brand that is totally, uniquely YOU ✨ ⁠ ⁠⁠ Ready to get started? Click the link in our bio to schedule a Brand Discovery Session! We have a few sessions available in June ☀️Use Code SOLSTICE for 10% OFF! 🧚‍♀️
    My name is Claudia Miró and I am the owner, found My name is Claudia Miró and I am the owner, founder, and Chief Inspiration Officer at The Inspired Brand. You haven't heard much from us here on social media for a few years, and a few reasons! ⁠ ⁠ For almost 14 years, we've had the blessing of staying busy working with amazing clients and projects that put our creative gifts to use. Our work has been "behind the scenes", in service of others sharing their mission, message and service. Now it's our turn!⁠ ⁠ Like most of the world, the past couple of years have changed us, and changed our business. We are different, and our values and perspectives have shifted. We feel so grateful to still have a business, and that we have been busier than ever during these intense times. But being too busy brings its own challenges, and we have been called to make uncomfortable changes to scale and evolve our business and the ways we serve. ⁠ ⁠ For many months, we have been in the process of a deep recalibration, transformation, and rebranding of our own. We'll be sharing that soon 😉⁠ ⁠ I believe that entrepreneurship is a transformational path. It certainly has been for me! I plan on sharing about my journey from passionate yet naive freelancer, struggling with insecurity & impostor syndrome, to finding my purpose and stepping into my gifts leading a global branding & communications agency. I'll also be sharing more about my love/hate relationship and journey with social media!⁠ ⁠ For now, I just wanted to introduce myself! Check our next post for more about what we do at The Inspired Brand... 🌈⁠
    WHAT IS BRANDING?? 🤔⁠ ⁠ A lot of people fee WHAT IS BRANDING?? 🤔⁠ ⁠ A lot of people feel mystified about this topic...and that's because Branding isn't a linear concept or process. ⁠ ⁠ Branding is a story, it's a feeling, it's an experience...Branding is abstract, it is hard to define or put a label on. ⁠ ⁠ But we're going to try to demystify it a bit for you 😊⁠ ⁠ First, an official definition:⁠ ⁠ Branding is the process of giving a meaning to specific organization, company, products or services by creating and shaping a brand in consumers' minds.⁠ ⁠ Now our definition:⁠ Branding is an alchemical process of turning purpose and inspiration into form through defining a business' unique essence, personality, and values, and communicating them in a cohesive and aligned way.⁠ ⁠ We'd love to help you understand Branding a bit better, and help you start to tell a more authentic and beautiful brand story! Let us know what questions you have about Branding in the comments below! ⁠ ⁠ If you are ready for some 1 on 1 support, we've opened up a few spots for Brand Discovery Sessions for our IG community during the month of June! This is an essential first step to any branding process and guaranteed to inspire ✨⁠ ⁠ Click the link in Bio ☝️⁠
    As you may know (and maybe even felt), Mercury is As you may know (and maybe even felt), Mercury is currently in a retrograde cycle 🪐⁠ ⁠ Mercury Retrograde gets a pretty bad rap - and many either write it off as "woo woo" or think of it as a bad time. So what is it?⁠ ⁠ Mercury ☿ is the fastest moving planet in the solar system—it's the closest to the sun, making its orbital path a little faster than its neighboring planets. When it passes Earth (which happens 3x or 4x per year), it slows down a bit, making the planet of communication appear as though it's spinning backwards ⏪ However, it's not actually spinning backwards, but its slowed-down speed is connected with a variety of things in life becoming a bit muddled in areas of life Mercury rules: communication, travel, and technology.⁠ ⁠ Be prepared for travel plans to get messed up, technology to fail, and frustrating arguments and miscommunication to occur.⁠ ⁠ But there are actually a lot of benefits to Mercury going retrograde...if you know how to honor the energies and what this season is asking of you...⁠ ⁠ 👉 Slow down, pause, reflect and review.⁠ ⁠ We know that as creatives or business owners it can be difficult to feel ok not going full steam ahead, and to take time away from working in the business to work ON the business. But this is precisely what this time is meant for. Follow this invitation from the universe to gather your thoughts, clean things up, and clear the decks before you set out on new adventures and chapters again as of June 3rd (when Mercury goes direct again). ⁠ ⁠ This is a perfect time to organize, clean, clear, revisit, and set yourself up for how you want the rest of your year to go once the forward momentum starts to flow again...This is NOT a time to launch, force, commit, or add anything extra to your plate.⁠ ⁠ We broke it down into simple tips that should guide you smoothly into June. Swipe through the slides, and let us know below how you've been experiencing Mercury Retrograde so far! 👇
    How are you feeling? Have you stopped to check in How are you feeling? Have you stopped to check in with yourself today? ⁠ ⁠ How's your mind? your heart? your body? your spirit?⁠ ⁠ This is your reminder to take a break because burnout is REAL - especially during these transformational times, and particularly as soulpreneurs. We put so much into our work, our clients, our personal life, and we tend to put ourselves AFTER everyone and everything else.⁠ ⁠ Swipe through the slides for our top 4 calming rituals that bring you right back into your body, and reset your energy so you don't deplete yourself.⁠ ⁠ It’s not indulgent, it’s self-care. It's essential!⁠ ⁠ Let us know your favorite self-care practices, and if you loved any of ours in the comments 🥰
    Slowing down is one of the most powerful self-care Slowing down is one of the most powerful self-care and mindfulness practices. Our world seems designed to go faster, faster and faster every day. During the pandemic, most of us got a short-lived sense of what a slower pace feels like. For many, it felt strange and uncomfortable, but for many more, it was deeply nourishing and wonderful. Now that the world is opening back up, there is a quickening and an energy that has started to pull us back to life, back to the frantic pace and the too much to do...⁠ ⁠ You are exactly where you need to be.⁠ ⁠ You are exactly who you need to be.⁠ ⁠ Slow down...you're doing just fine. ⁠ ⁠ What will you do to slow down and take care of yourself this week? Let us know in the comments below...then log offline and go do it 😘💖

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