Sarah Mcgowan Dear
We got to co-create and custom-craft a beautiful new brand identity and website for our coach, colleague, and soul sister, Sarah McGowan Dear.
Services
- Strategy
- Brand Identity & Logo Design
- Custom Web Design
- Web Development
- Website Maintenance & Support
Platform
Services
THE BrAND
creative, strategy, storytelling for visionary brands
Sarah’s project had a lot of direction and inspiration to work with, as well as a few unique requirements and challenges to solve. She is a brand strategist but works mostly in the realms of strategy development, naming, and copywriting. Her art is through words and storytelling, so we were challenged with how to visually communicate some of the beautiful intangible work she does.
With limited visual assets to work with, we set out to convey essence and story through evocative imagery, while also conveying Sarah’s attention to detail and gifts of intuition and precision.
We wanted to create a brand that was distinguishable, yet didn’t take away from the focus of the site: her client work.
client love
“I am so in love with my website! I had a clear framework for articulating my work, but zero ability to bridge that into visual form. It’s no easy feat to design for a copy director whose currency is words, and yet Claudia’s collaborative approach made the creative process so fun and effortless. She translated my strategic intentions into a powerful immersive experience for the user, and every single person who knows me well says the same thing when they see it – ‘It’s so YOU!’ And it does what I most need it to do – help me connect with the clients that are a match for my skills. She really nailed it and I couldn’t be more grateful for her support and inspiration.”
Sarah McGowan Dear