The Inspired Re-brand Discovery

Please answer a few questions so we can learn more about your current brand and your vision for what’s next…

  • Press the (+) sign on the right to add additional items.
  • Getting to know your Business....

  • What is the purpose of your existence (other than to make money)?
  • If you already have an Ideal Customer Profile, please share. If not, please provide details (demographics, psychology, unique challenges, story, etc). If you are a nonprofit, this is your target audience.
  • Press the (+) sign on the right to add additional items.
    CompetitorWhat do you like about their presence?What do you dislike about their brand identity? 
  • Press the (+) sign on the right to add additional items.
     
  • Getting to know your project...

  • What's missing? What's not clear? What's incongruent?
  • What do you like? What is still relevant? What do you want to make sure to keep?
  • Words carry much power. What are the hidden desires and feelings that you want to invoke in your customers?
  • Press the (+) sign on the right to add additional items.
    WebsiteWhat do you like about their website/brand identity?What do you dislike? 
  • Getting to know you...

    This should be the owner, manager or director of your business - if it is a partnership or a team, please add information about each individual.
  • Press the (+) sign on the right to add additional items.
     
  • This field is for validation purposes and should be left unchanged.