Pomona Wellness
Design a signature brand and online presence for pioneering health and wellness brand and app!
Services
- Strategy
- Brand Identity & Logo Design
- Custom Web Design
- Web Development
- Website Maintenance & Support
Platform
THE BrAND
creative, strategy, storytelling for visionary brands
In addition to a prolific career in tech, working with Fortune 30 companies, our client Cathy Kading has also been on a long and frustrating health and wellness journey.
Cathy’s challenges, lived experience, and passion for helping others led her on a path of service and ultimately deciding to become a certified health and wellness coach, and developing an app to support others on a similar path.
Cathy was seeking a like-minded creative partner and collaborator to help her design and build a professional, signature brand identity for the Pomona Wellness brand, and launch an online platform that will support and sustain both her coaching and wellness practice, and be a powerful marketing hub for the Pomona App. She also wanted guidance on how to grow her business in a sustainable way so that she can serve more clients while enjoying her family, and other interests.
We set out to design a brand that reflected powerful femininity, vibrant health, and fresh, simple yet signature styling. It was important to honor nature, and her rhythms and flow, while also maintaining a linear structure and clean lines to contain and direct focus.
The website was designed to evolve and scale seamlessly over time, and be easy for Cathy to post new content to as she evolved her business and her message.
The Result
a fresh, feminine, bold brand and website that can grow and evolve for years to come...
client love
“I am so in love with my website! I had a clear framework for articulating my work, but zero ability to bridge that into visual form. It’s no easy feat to design for a copy director whose currency is words, and yet Claudia’s collaborative approach made the creative process so fun and effortless. She translated my strategic intentions into a powerful immersive experience for the user, and every single person who knows me well says the same thing when they see it – ‘It’s so YOU!’ And it does what I most need it to do – help me connect with the clients that are a match for my skills. She really nailed it and I couldn’t be more grateful for her support and inspiration.”
Sarah McGowan Dear